Thirty Saints Music Licensing
Ask Like You Mean It
A Thirty Saints Music Licensing Starter Guide
A starter guide by James A. Rocco that shows you how to ask for music licensing deals the way the professionals do — with clarity, respect, and a real plan.
Instant access · Read it on any device
“The deal doesn't start when they say yes. It starts with how you ask.”
— James A. Rocco
Why this guide
A better ask opens more doors
Ask with clarity
Speak the language
Build real relationships
Avoid common mistakes
What's inside
Everything you need for a strong first ask
- A plain-English walkthrough of how music licensing requests actually work
- Sample ask templates you can adapt for your own projects
- A checklist of the details every serious request should include
- Notes on tone, timing, and follow-up that separate pros from amateurs
- Reflection prompts to sharpen your ask before you send it
About the author
James A. Rocco
James A. Rocco has spent a career around music and the stage — where the difference between a deal and a dead end often comes down to how the ask is made. This starter guide distills the practical, hard-won habits that help creators approach licensing conversations with confidence and respect.
It's written for the producer, the artistic director, the playwright, and the first-timer alike — anyone who has a stage project that needs music and a real shot at getting a “yes.”
Ready to ask like you mean it?
Start with the guide that treats licensing like a conversation — not a guessing game.